I received an email this week from Despair, announcing that the catalog is in the mail. The announcement states that the document is "Now arriving in the mailboxes of a half-million depressed people."
Where do they get that number? Is that the number on their mailing list? Is it only the men in their sixties in the families to whom the catalog is sent? (Just kidding. I am not depressed. I am not.) If it's only the half-million on their mailing list, then Despair is definitely a growth company.
If the number is based on a sample of, say, 25 people randomly chosen in the Austin area, then I hope their counters are the same people who are doing the Presidential polls.