We flew from Ft. Lauderdale to Austin for Christmas. On the SW Airlines concourse at the Ft. Lauderdale airport, near our departure gate, Microsoft had planted a demonstration area for Windows 8, complete with several tall tables with computer devices on them and people there to assist you with them. If you "toured" Windows 8 on one of the devices, you got a prize. In addition, you received a $25 dollar coupon on a SW Air "getaway" flight. I bit. I worked with Windows 8 on a Windows "Slate," a beautiful object, every bit as attractive as anything Apple might produce.
I was in the market for a new laptop, because my MacBook had been stolen. The introduction to Windows 8 led to my purchase of an Asus VivoBook X202E-DH31T 11.6-Inch Touch Laptop. This is light enough to easily carry in my briefcase. It doesn't have a disk drive, but Asus sells an outboard unit that I added for use at home, and it works very well. All of this at not much more than half the price of a new MacBook, and I get to try out Windows 8 and a touch-screen device in the bargain.
According to CNET, Intel is pushing very hard for the adoption of touch-screen technology.