Bloomberg Businessweek announces the issue's theme of "good business" with this cover. You probably can't see it, but in the lower right hand corner is the scripture reference: Matthew 19:24. "Again I tell you, it is easier for a camel to go through the eye of a needle than for someone who is rich to enter the Kingdom of God," the third page of the magazine announces in very large letters.
The fourth page of the issue, in addition to setting forth a table of contents, has a column entitled "Cover Trail" on "How the cover gets made." There is a sort of dialog there between two people, one of whom proposes the cover and its scripture and the other of whom never heard of the scripture, to the consternation of the person making the proposal. The ignoramus states, "I was Raised Roman Catholic, went to church and Sunday school every week, and also went to a Jesuit high school where I had religion class all four years, and I still have never heard this camel verse." The proposer states, "Something tells me you paid zero attention to any of those things." "Fine, you win," answers the ignoramus. "Joyeux Noel!"
I don't really think its about winning.