This morning I went by the little food/coffee stand in our lobby. Its refrigerated display includes some little Jello cups, and I decided to get one because my stomach has been giving me a little trouble the last few days and I'm eating carefully.
It was busy and noisy, and when the saleslady got to me I asked for some "Orange Jello". She bent down and brought up a bottled orange drink. "No", I said, "orange Jello", and pointed to a row of little cups at the bottom of the cabinet. "Oh," she said, "Yello. That's Yello." "OK," I smiled, "Yello", and I got it.