One of the college students at our church attended this event in Atlanta last week. She was really charged up. I had never heard of it before. There is a similar event to be held in Ft. Worth in April.
I worked back to its parent organization, Choice Ministries, Inc., and found this:
Founded by Louie Giglio in 1985, Choice Ministries began as a campus-based student ministry at Baylor University in Waco, TX. After 10 years of ministry at Baylor, Louie and his wife, Shelley, moved to Atlanta where Passion Conferences was birthed under the banner of Choice Ministries, Inc.
With a desire to see spiritual awakening come to the college campuses of the nation and the world, Passion Conferences became a reality in 1997 as its first conference took place in Austin, TX where thousands of young people gathered.
Born out of Giglio’s desire to see the 13 million college students (over 16 million today) of the nation awaken to the reality of a glorious God, the vision took shape under the leadership of men like Giglio and the board of Choice Ministries, Inc. the non-profit umbrella for Passion Conferences. Like-minded campus ministers then met together in 1996 and paved the way for the first of six Passion gatherings (1997, 1998, 1999, 2005, 2006, 2007) that united over 71,000 college students. In addition to these events, millions have connected with Passion through one of several gatherings, such as the OneDay gatherings and the Passion Experience Tour featured by the New York Times, CNN, among others, or through Passion worship recordings and DVDs that have been released worldwide, selling well over one million copies.
The domino effect has spawned a movement that has circled the globe, most recently with the 17 city Passion World Tour where over 100,000 university-age young people gathered in worship and prayer for their generation.