Thursday, January 06, 2011

Big Banks Marketing to Same-Sex Couples

In the Miami Herald today is this article about Northern Trust Company's "Lesbian, Gay, Bisexual, Transgender (LGBT) and Non-Traditional Family Practice." Northern Trust is "the" name in trust companies and trust departments in South Florida, as well as a giant in the trust industry nationwide. The article also notes that other financial institutions have similar marketing efforts underway.

Would it be politically incorrect to observe that one of the reasons that same-sex couples may have more money than the rest of us is that most of them DON'T HAVE KIDS! That issue has a number of profound implications beyond making same-sex couples interesting to trust companies.

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