Saturday, October 16, 2004


It's ok that U2's new music video is explicitly an Apple commercial. It would not be ok if it were a Microsoft commercial. They could probably pull it off if it were a Whole Foods commercial, but they definitely couldn't swing Wal-Mart. Maybe Gap, but not Jnco. Probably not Krispy Kreme, but definitely not McDonalds. Too bad for Viacom and MTV...maybe this is the first mass-distributed video that's not in their pocket.

No going back from here.

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