Monday, March 14, 2005

Amplifier makes an appearance at SXSW

Jordan Stone was the undisputed star of the evening at tonight’s South by Southwest Web Awards ceremony, taking the stage repeatedly to accept awards in an unprecedented 3-category sweep.

The Amplifier corporate site was first to be recognized, winning the award for best Business/For-Profit website.  Amplifier President/CEO Joel Bush accepted the award with designer Stone by his side.  Bush was characteristically subdued in his remarks, briefly thanking SXSW for the honor before declining a celebratory shot of Jagermeister proffered by MC Laura Swisher (NBC’s “Last Comic Standing”). . . . In an interview taped following the ceremony, Joel Bush gave full credit to Stone for the accolades that the Amplifier site has won.  Stone, however, credited Amplifier and Bush for fostering creativity and allowing him to develop such unique and noteworthy sites.  “Because you know, most of what’s out there on the Internet sucks,” he told reporters.  “It’s really all just BS.”

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