From a front page article in today's Miami Herald on sales of Halloween costumes this year:
Perhaps the biggest difference from Halloween 2008 is that political masks were gathering dust this year, retailers said.
Last year Casa de los Trucos [a costume shop] sold all 84 of its Barack Obama masks. By Tuesday afternoon, it had only sold two this season.
"That gives you an idea of how popular he is now," [Jorge] Torres [the manager of los Trucos] said. "Maybe we'll have to wait another four years."